Digital Media Marketing Training in Nagpur
Only In Rs.5000/- (Limited Seat Only)
Learn Keyword research, Understanding payment modes for paid campaigns, Remarketing techniques, Targeted ads on Google display network, Merchant center creation. Also we provide Google Adwords Certification Assistance.
SEO- On Page
Initial Site Analysis, Keyword Research, Title/Description/Keyword Development, Site Structure Analysis, Web Designing Basics, Content Development Check, Heading Tags, Existing Web Content Optimization, Image Optimization, Use of robots.txt, Creation of XML and HTML Sitemaps.
Facebook for business, Page creation, content strategy, hashtags, paid advertisements, Remarketing, Understanding twitter for business, Page creation hashtags, strategies to add followers, Marketing and tools. Paid campaign, Channel creation, video promotion, increase views on Youtube. Content strategies, paid promotion in LinkedIn.
Understanding how mail servers work. Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam. Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation. Inbound marketing concepts using mail services, customer bucket creation and content customisation
Social Media Analytics
Social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite, Information with Social Media Platforms, Analytics for SMMT, Analysis for different social media sites such as Facebook, Twitter, Instagram, Google+ etc.
Google Analytics And Tag Manager
Google Tag Manager set up. Google analytics setup, understanding how google analytics. Goal settings, creating channels, dimensions and metrics. Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions, conversion sources, Understanding customer demographic and behavioural aspects.
Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing, Tactics to apply the affiliate networks for marketing business, Affiliate marketing agencies, products and services, Commission based lead generation.
Digital Marketing Overview - Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web. Pages Creation - Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class
SEO Off Page
Understanding links, anchors, follow nofollow. Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing. Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building, Article submissions, PR submissions, Guest Blogging, Commenting
Understanding the online advertising ecosystem, adnetworks, publishers, Ad server basics and installation. We train you on Openx (Revive) Implementing display banner, understanding and implementing banner ad codes. Learn setting like geotargeting, frequency capping, pixel tracking, conversions.
Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking. Linking to adwords Account. Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
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